Outline builds your online visibility, AI, search and brand footprint, the part of your marketing mix that keeps growing when the ad budget doesn't. You rank in search, get cited by AI agents, and your reviews hold up when people check.
Launch is for building a market presence from zero. Scale is for growing a presence that already exists.
Launch
We build the website, the Google Business Profile, and the first content.
Scale
Paid has hit its ceiling. We find where search and AI already put you against competitors, then close the gap.
Weeks 1-2
Audit of everything that exists, plus naming and entity decisions.
Weeks 3-6
Website build, search and AI-visibility setup, Business Profile, review flow live.
Weeks 7-12
First PR placements and initial AI and search visibility work.
Ongoing
Monthly reporting on impressions, clicks and AI citations.
Every project goes through the same four-step process, from implementation to results.
Thirty minutes, no deck. Tell us what you sell and who keeps beating you to the sale, we'll tell you straight if it's worth it.
We look across search, maps, directories and AI assistants, and write down what's out there right now.
Then we fix things, technical work first, then content and mentions.
Every month, a report on sessions, rankings, AI citations, and share of voice, the same four numbers each time.
Proof
This organic-growth system comes from iFood, Semrush, TripleTen and a Lisbon health clinic. Outline runs it today.
Situation: The Fintech BU had no organic search presence of its own inside one of LatAm's biggest platforms.
What we built: Led the website launch and the on-site technical work underneath it — information architecture, technical SEO, internal linking, schema markup, Core Web Vitals.
×3 organic traffic in 4 months, 5× more ranked keywords in 6 months.
Situation: Content had no path to revenue.
What we built: Built the content operation — keyword strategy, topic clusters, editorial briefs and QA, a publishing workflow pairing AI drafting tools with human editing. Turned it into a funnel: lead magnets, conversion paths, blog-to-demo flows, nurture.
The funnel was responsible for 70% of MQLs within the first 3 months.
Situation: No established presence or channel strategy in Brazil, one of Semrush's most competitive target markets.
What we built: Part of the team that built the regional brand and channel strategy — events, partnerships, content, social, email, paid support — plus the dashboards and KPIs to run it. Localized content and brand voice for a Brazilian audience specifically.
Semrush became established as a recognized market leader in Brazil, with a share of voice approaching 60% against competitors.
Situation: No coordinated way to monitor sentiment or manage reputation globally as the company scaled toward a public listing.
What we built: Owned brand monitoring and sentiment tracking, reputation case handling and escalation across CX, legal, and product marketing, the creator/community advocate program, and the global rollout of a new brand tone of voice with guidelines regional teams could use.
This ran through Semrush's IPO period (NYSE: SEMR, March 2021), a stretch of unusually high public and investor scrutiny on the brand, with reputation handling running through a system rather than being improvised case by case.
Situation: Site and technical SEO were underperforming.
What we built: Rebuilt information architecture, custom landing pages, and product pages, along with technical SEO fundamentals (crawl, index, Core Web Vitals, internal linking).
×2 organic traffic in 3 months, ~4× growth in organic's share of paid users.
Situation: Reputation was unmanaged, with no crisis playbook.
What we built: Built trust pages and a badge system, stood up review collection and response operations, set up brand monitoring across search results, backed by customer interviews to keep messaging aligned with what people actually searched for.
When a public rating crisis hit the Brazil market, the recovery playbook was already in place. Public rating restored from 5/10 to 8/10 in one week.
Situation: The referral program had stalled after its pilot.
What we built: Relaunched end to end — incentive design, tracking, in-product prompts, webinar lift tests.
Monthly referral sales scaled ×3.
Situation: No website, no way for a prospective patient to find the clinic, learn what it offered, or book a service, and no online shop.
What we built: A full site build — homepage, about, services pages, an online shop, and a contact/booking flow — launched together rather than staged piecemeal, plus the SEO and content foundation underneath.
Organic sessions up 316%, engaged sessions up 185%, in the months following launch.
Situation: No AI visibility.
What we built: Site structured for AI answer engines (Google AI Overviews, ChatGPT, Perplexity) from day one.
~7× growth in Google AI Overview impressions, quarter over quarter since launch.
Founder, Outline Agency
Ten years in organic growth and AI visibility. Built inside Semrush, iFood and TripleTen before starting Outline Agency.
This call is with the person who runs Outline. We'll talk through your challenge and how to fix it, so then you'll leave with a plan for what's next.